No Other Hotel Beats the Incredible team we’ve built
THE CHALLENGE
OPPORTUNITY
Hotel occupancy had always been steady, but ADR was stagnant from 2013-2017 due to fear of raising rates in the market. Typically, this would place a ceiling on our ability to raise rates significantly without affecting occupancy.
ROOMS
72
MEETING ROOMS
1
Event Space
912 sq ft
Strategy
Executive team and Revenue team decided to aggressively raise retail rates